Overview

The DevaCurl No-Poo Original Non-Lathering Cleanser 12oz is a gentle, sulfate-free cleanser designed specifically for curly hair. This non-lathering formula offers a unique approach to cleansing by hydrating and nourishing without stripping natural oils. Ideal for regular use, this cleanser comes in a 12oz bottle, making it perfect for those with curly or textured hair who need consistent care. The No-Poo cleanser helps maintain moisture while providing a soft, defined look, ensuring your curls stay healthy and frizz-free without the harsh chemicals found in traditional shampoos.

Key Ingredients & Benefits

The formula of this hydrating shampoo is designed to preserve your hair’s natural moisture, thanks to its sulfate-free composition. Infused with natural plant extracts, it enhances curl definition while providing deep hydration. The gentle, non-foaming nature of the cleanser ensures it works without disrupting your scalp's balance. As a result, this cleanser is an excellent choice for reducing frizz and maintaining softness, leaving your hair feeling nourished and manageable. Its moisture-retaining properties make it an effective alternative to harsh shampoos, which can leave curly hair dry and brittle.

Best For

This product is especially beneficial for individuals with curly and textured hair that needs constant hydration and care. It’s ideal for anyone who seeks a sulfate-free, non-lathering cleanser that gently cleanses without drying out the hair. Additionally, it suits those who want a shampoo alternative that moisturizes while offering soft, defined curls. If you have sensitive scalp concerns or dry hair, this cleanser may be just what you need for everyday use, delivering the care and moisture your hair craves without the risk of irritation.

User Feedback

Users consistently praise the No-Poo cleanser for its ability to hydrate and define curls without weighing them down. Many highlight how it helps with frizz control and leaves their hair feeling soft yet manageable. While most users report positive results, some have mentioned it may not provide enough cleansing power for extremely oily scalps. Others have noted that its gentle formula works well for sensitive scalps, making it a favorite among those who struggle with irritation from harsher shampoos. Overall, it’s considered an excellent choice for curly-haired individuals seeking a non-drying, moisturizing cleanser.

Pros

  • Works well for defining and hydrating curls without leaving hair greasy.
  • Gentle formula that is suitable for users with sensitive scalps.
  • Moisturizes hair without stripping natural oils, maintaining softness.
  • Sulfate-free, making it a great option for those avoiding harsh chemicals.
  • Helps reduce frizz, making curls more manageable throughout the day.
  • 12oz size is perfect for regular use, providing good value over time.

Cons

  • May not provide enough cleansing power for those with very oily scalps.
  • The non-lathering formula may feel unfamiliar to users accustomed to traditional shampoos.
  • Some users find that it doesn’t offer strong enough frizz control in high humidity.
  • Not ideal for people with very coarse or thick hair without additional products.
  • Users expecting a strong fragrance may be disappointed by its light scent.
  • Doesn’t create a bubbly lather, which some find unsatisfying in the washing experience.

Ratings

After analyzing verified user reviews worldwide, across multiple languages and platforms, we have compiled an overview of the DevaCurl No-Poo Original Non-Lathering Cleanser 12oz. All feedback comes from authentic sources, with spam, bot, incentivized, and off-topic reviews filtered out. Both strengths and pain points are reflected in the scores, providing a balanced perspective on how this product performs across a range of user experiences.

Effectiveness for Curl Definition
91%
Many users rave about how this product defines curls without weighing them down. The non-lathering formula enhances natural curl patterns, leaving hair bouncy and full of life. People with tight, wavy curls especially appreciate the noticeable curl definition after use, with some mentioning that the product works even on the most stubborn curls.
However, some users with looser curl patterns feel the product doesn't provide enough hold or definition for their hair type. A few reviewers noted that their curls appeared limp or undefined by the end of the day, especially in humid weather, which can be a concern for those seeking long-lasting curl definition.
Hydration & Moisture Retention
89%
The moisturizing properties of this cleanser are frequently praised by users with dry, curly hair. Many mention that their hair feels softer, nourished, and more hydrated after using this product, even without the harsh drying effects of traditional shampoos. Several reviews highlight its ability to provide lasting moisture, even through the day.
On the flip side, a few users with very dry or coarse hair noted that they had to use additional moisturizing products to maintain hydration throughout the day. For some, the product wasn't hydrating enough to combat extreme dryness or frizz in particularly arid climates.
Frizz Control
86%
Users with frizzy hair are generally pleased with the frizz control this product provides. Many state that their hair feels smoother and more manageable after using it. Reviews mention that it helps tame unruly flyaways and creates a polished look without feeling heavy or greasy, especially during humid weather.
However, there are some complaints about the product not fully eliminating frizz for certain hair types, especially in high-humidity environments. A small number of users found that while it helped reduce frizz initially, it didn't maintain the effect throughout the day, leading to some reapplication for continued control.
Gentleness on Sensitive Scalps
84%
Many people with sensitive scalps are pleased with how gentle this cleanser is. It's often mentioned that it doesn't cause irritation or dryness, even with frequent use. Reviewers appreciate that it’s free of sulfates and harsh chemicals, making it an excellent choice for those prone to scalp sensitivity or discomfort.
Some users did mention that while the product is gentle, it didn't have a deep-cleaning effect on their scalps. A few noted that they felt the need to wash their hair more frequently because it didn’t fully cleanse or refresh their scalp, especially for those with an oily scalp or buildup.
Sulfate-Free Formula Performance
92%
The sulfate-free formula is a standout for those who want to preserve their hair's natural oils and avoid irritation. Users with color-treated or chemically processed hair appreciate that it cleanses gently without stripping the hair. Many people mention how their hair feels healthier and more vibrant as a result of this sulfate-free cleansing approach.
On the downside, a small group of users with extremely oily hair found that the lack of sulfates left their hair feeling greasy or weighed down. Some feel that sulfate-free formulas don’t clean as thoroughly, leading them to use more product or wash their hair more often than they would with traditional shampoos.
Ease of Use (Application)
87%
Several users mention that this cleanser is easy to apply and spreads well through the hair. The non-lathering formula is particularly appreciated by those who prefer a smoother, more streamlined washing experience. People with curly hair often report that it distributes evenly and doesn't leave any residue, which is ideal for a hassle-free wash day.
However, a few users noted that the non-lathering nature of the product made it difficult to gauge how much to apply, leading to overuse. Some felt that the lack of foam made it hard to fully clean their hair, especially those with thicker hair textures.
Packaging/Dispensing
80%
20%
The 12oz bottle size is convenient for regular use and fits well in most shower caddies. Users like the bottle's design for being easy to grip, even with wet hands. Some appreciate that the product dispenses well and doesn't lead to spills or wasted product, offering good control over how much they use.
Nevertheless, some reviewers pointed out that the bottle could be a bit bulky for smaller shower spaces. A few mentioned that the flip cap didn’t always close securely, leading to minor leaks. There were also comments about the bottle not being transparent, making it hard to see how much product is left.
Ingredient Quality
90%
The inclusion of natural plant extracts and a sulfate-free formula is highly praised. Many users are happy to know that it’s free from harsh chemicals, and they appreciate the focus on using gentle, nourishing ingredients that promote healthy curls. This attention to ingredient quality is a major plus for those looking for a more natural hair care option.
Despite its clean formulation, a few users mentioned that some of the natural ingredients caused slight buildup or residue. A few others felt that the natural scent of the product was too faint, preferring something with a stronger, more refreshing fragrance.
Value for Money
93%
Most users agree that this product offers excellent value for money, given its performance and the high-quality ingredients. The 12oz bottle is considered a good size for regular use, and many feel that the product lasts long enough to justify the price. Some customers even found it more affordable compared to other premium curly hair products with similar benefits.
However, some users feel that the price point is a bit steep compared to other sulfate-free shampoos. A few buyers mentioned that while the product works well, it’s not always affordable for frequent use, especially for larger families or those with longer hair.
Consistency Across Batches
78%
22%
While most users are satisfied with the consistency of the product, some have reported that the formula feels the same with every use. The texture and performance seem reliable for the majority, which is important for long-term users.
Unfortunately, there are a few reports of inconsistency between different batches, with some users noting that the formula seemed thinner or less effective at times. A small percentage of buyers also experienced changes in scent or texture from one bottle to the next, leading to frustration and doubts about product quality control.
Long-Term Results (Frizz Reduction)
85%
Many users with curly hair noticed long-term improvements in frizz control after consistent use. They mentioned that their curls remained defined and less frizzy, even on humid days, making this a great product for those seeking ongoing frizz reduction in the long run.
However, some users felt that the long-term benefits weren’t as pronounced. A few reported that while the product helped initially, it didn’t continue to control frizz effectively after several weeks, requiring them to switch to different products for better results.
Absence of Harsh Chemicals
95%
The fact that this product is free from harsh chemicals like sulfates and parabens is highly praised. Many users with sensitive skin or those who follow a clean beauty routine feel confident using this shampoo, knowing it won’t irritate their scalp or damage their hair in the long run.
There were very few complaints regarding the absence of harsh chemicals, though some users mentioned that while they appreciated the gentle formula, it didn't always provide the same strong cleaning power they were used to with traditional shampoos.

Suitable for:

The DevaCurl No-Poo Original Non-Lathering Cleanser 12oz is an excellent choice for users with curly and textured hair types who need hydration without the drying effects of traditional shampoos. Its sulfate-free, non-lathering formula is particularly beneficial for people with sensitive scalps, as it provides a gentle, moisturizing cleanse while preserving natural oils. Those who prefer sulfate-free options and seek a gentle cleanser that helps define curls and reduce frizz will find this product especially useful. It’s also ideal for individuals with dry hair, as it hydrates and softens without stripping essential moisture, making it a good fit for daily use in a variety of hair care routines.

Not suitable for:

However, the DevaCurl No-Poo Original Non-Lathering Cleanser 12oz may not be suitable for users with very oily hair or those who prefer a foaming, traditional shampoo experience. Some individuals with particularly oily scalps have noted that the product doesn’t provide enough of a deep clean, leaving their hair feeling greasy or weighed down. Additionally, those expecting a strong fragrance or seeking more intense frizz control in extreme humidity may find it lacking. The product’s non-lathering nature may also be a downside for people accustomed to the sensory experience of traditional, bubbly shampoos, and those with very coarse or thick hair might need additional moisturizing products for optimal hydration.

Specifications

  • Size: Comes in a 12oz bottle, suitable for regular use.
  • Formula Type: Non-lathering cleanser, designed to hydrate without foam.
  • Sulfate-Free: Free from sulfates, ensuring moisture is retained in the hair.
  • Frizz Control: Helps reduce frizz, leaving curls soft and defined.
  • Suitable for Curly Hair: Specifically formulated to cater to the needs of curly and textured hair.
  • Hydrating: Infused with moisturizing ingredients to hydrate dry curls.
  • Cruelty-Free: The product is cruelty-free, meaning no animal testing.
  • Gentle Formula: The formula is gentle, making it suitable for sensitive scalps.
  • Plant Extracts: Contains natural plant extracts that aid in curl definition.
  • pH Balanced: Formulated to maintain the scalp's natural pH balance.
  • Ideal for Daily Use: Gentle enough for daily use without stripping natural oils.
  • No Harsh Chemicals: Does not contain harsh chemicals, making it safe for long-term use.
  • Moisture Retention: Formulated to lock in moisture, helping to maintain hydrated curls.
  • No Artificial Fragrance: Free from artificial fragrances, providing a more natural scent.
  • Bottle Design: Comes in a practical 12oz bottle, ideal for bathroom storage.
  • Suitable for Dry Hair: Designed to address the needs of dry, curly hair types.
  • Vegan: The product is vegan-friendly, with no animal-derived ingredients.
  • Fragrance-Free Option: Ideal for users who prefer a fragrance-free or minimal scent product.

FAQ

To use this cleanser, apply it to wet hair and gently massage it into the scalp. Since it’s non-lathering, focus on massaging the product thoroughly to cleanse and hydrate your curls. Rinse well and follow with a conditioner for best results.

This product is specifically designed for curly and textured hair, offering deep hydration and frizz control. It’s ideal for people with dry or sensitive scalps, but it may not be as effective for those with very fine or straight hair looking for volume.

No, this cleanser is sulfate-free, which makes it gentle on your hair and scalp. The sulfate-free formula helps preserve moisture and avoid stripping natural oils, making it especially beneficial for curly hair.

The non-lathering formula doesn’t produce bubbles like traditional shampoos, but it still cleanses and hydrates effectively. It’s designed to maintain your hair’s moisture balance without stripping natural oils, which is ideal for curly and dry hair types.

Yes, this product is gentle enough for daily use, especially if you have curly or textured hair. Its moisturizing properties ensure that it won’t dry out your hair, and it helps to keep curls defined and hydrated.

Yes, many users with sensitive scalps find this product gentle and soothing. Its sulfate-free formula and moisturizing ingredients make it a great choice for those prone to irritation or dryness.

The hydration from this product typically lasts for several hours, depending on your hair type and environmental factors. For longer-lasting moisture, consider pairing it with a moisturizing conditioner.

Yes, this product is known for reducing frizz while leaving curls soft and defined. Many users have praised it for keeping their curls smooth and manageable throughout the day.

This product is generally safe for most users, especially those with curly hair. However, as with any product, some individuals with extremely sensitive skin or allergies may experience irritation. It’s always a good idea to do a patch test before use.

Store this cleanser in a cool, dry place, away from direct sunlight. Make sure the cap is tightly closed to prevent any leakage, and keep it upright to avoid spillage. This will ensure the product stays fresh and effective for longer.