butter LONDON Plush Rush Lipstick Crayon

butter LONDON Plush Rush Lipstick Crayon — image 1
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butter LONDON Plush Rush Lipstick Crayon — image 3
butter LONDON Plush Rush Lipstick Crayon — image 4
butter LONDON Plush Rush Lipstick Crayon — image 5
butter LONDON Plush Rush Lipstick Crayon — image 6
butter LONDON Plush Rush Lipstick Crayon — image 7
butter LONDON Plush Rush Lipstick Crayon — image 8
butter LONDON Plush Rush Lipstick Crayon — image 9
75%
25%
88%
Application Ease
74%
Color Payoff
66%
Wear Longevity
83%
Matte Finish Quality
59%
Lip Comfort
87%
Shade Accuracy
92%
Packaging & Portability
76%
Value for Money
62%
Tip Durability
68%
Feathering Resistance
71%
Ingredient Story
69%
Edge Precision
78%
Versatility
More

Overview

The butter LONDON Plush Rush Lipstick Crayon takes the classic bullet format and rethinks it as a crayon — a small change that actually shifts how you interact with a lip product every day. butter LONDON occupies that sweet spot between drugstore and high-end luxury, bringing its UK roots and cleaner ingredient philosophy into a format built for practical wear. The matte finish is worth addressing directly: yes, it's matte, but the formula is designed to sidestep that tight, parched feeling most matte lipsticks produce by midday. The Phyto-Endorphin Complex is the brand's plant-derived differentiator — whether it genuinely delivers is covered below. At this price tier, you're looking at accessible luxury with real daily utility.

Features & Benefits

The crayon format is the biggest functional departure from a traditional lipstick. Twist it up, swipe it on — no brush, no liner required, though sharp-edge purists may still want a lip liner for defined corners. At under an inch in each dimension, the Plush Rush crayon slips into any bag without taking up real estate. The matte formula is notably less chalky than what you'd expect at this price range; it layers without pilling and doesn't settle into lip lines the way cheaper mattes tend to. The shade Delighted reads as a warm rosy nude in person — universally flattering but especially strong on medium to deeper skin tones. Pigment payoff is solid for a crayon this compact.

Best For

This matte lip crayon is built for people who want real color without a production. If your morning routine is already compressed, you don't want to be reaching for a liner brush, a mirror, and three products just to get a lip done. That said, it's also a strong pick for anyone switching from gloss who's been burned by drying mattes before — the formula is forgiving enough to ease that transition. Minimalist makeup users, frequent travelers, and commuters will particularly appreciate how little space it takes and how fast it applies. It also makes a thoughtful gift: well-packaged, from a recognizable brand, and priced without guilt at the mid-range tier.

User Feedback

Buyers consistently call out easy application as the standout quality — most say the color in person matches what they saw online, which isn't always a given with lip products. Lasting power gets solid marks for a few hours of regular wear, though touch-ups after meals are expected. The honest complaints: some users with dry or flaky lips find the matte formula less forgiving by the end of the day, and a handful mention the crayon tip wearing down unevenly with heavy use. The mood-boosting ingredient claim barely surfaces in reviews — buyers either don't notice it or don't care. A few note that butter LONDON's lip crayon performs best when lips are prepped with a balm beforehand.

#Lipstick
#Lips
#Makeup
#Beauty & Personal Care

Pros

  • Crayon format applies cleanly with no brush or mirror needed, ideal for quick on-the-go use.
  • Matte finish is notably less chalky and drying than most budget-tier formulas in this category.
  • Compact dimensions let it slip into a small purse, jacket pocket, or travel pouch without taking up space.
  • Shade Delighted swatches true to online images — color accuracy versus expectation is rarely an issue.
  • The twist-up design keeps the tip clean between uses and prevents product waste.
  • Layers without pilling or caking on the lips, which is a genuine strength at this price point.
  • Soft enough on application to ease matte newcomers transitioning away from glossy finishes.
  • Well-packaged and brand-recognizable, making it a strong mid-range gift option for beauty fans.

Cons

  • Users with dry or flaky lips report patchy, uneven wear by mid-afternoon without a balm applied first.
  • The crayon tip wears down unevenly with regular use, gradually making controlled application harder.
  • Lasting power through meals is limited — touch-ups after eating or drinking are realistically necessary.
  • The Phyto-Endorphin Complex is largely imperceptible in wear; it should not be a reason to buy.
  • At 0.12 oz, the product is on the small side — frequent users may find it depletes faster than expected.
  • The format does not replace a lip liner for sharp edges; freehand application near the line requires a steady hand.
  • Some users, particularly those with mature lips, report minor feathering without a liner base as a barrier.
  • Pigment intensity, while solid, can feel underwhelming for buyers accustomed to high-impact bullet lipsticks.

Ratings

The scores below reflect an AI-driven analysis of verified buyer reviews for the butter LONDON Plush Rush Lipstick Crayon, drawn from global feedback pools and actively filtered to exclude incentivized submissions, duplicate accounts, and bot-generated activity. Each category score is weighted by the frequency and consistency of real user sentiment across thousands of reviews, not by any single standout opinion. Both the genuine strengths and the recurring frustrations are represented here with equal weight, giving you a transparent and balanced picture before you commit to a purchase.

Application Ease
88%
The crayon format is a consistent standout for users who apply makeup during commutes, at their desk, or mid-travel without a mirror. Most buyers report that a single pass delivers even coverage, and the twist-up mechanism keeps the whole process tidy without brushes or additional tools getting involved.
A subset of buyers finds the soft tip prone to depositing unevenly when applied with heavy pressure, leading to streaky results that require blending. Correcting over-application is also less intuitive than with a brush-applied formula, which frustrates users who want finer control over their lip shape.
Color Payoff
74%
26%
Pigment delivery is consistent and buildable for a crayon this compact — most users describe the coverage as satisfying without turning heavy or opaque. The shade Delighted particularly impresses buyers seeking a wearable everyday nude that shows up clearly without needing a second coat.
Users accustomed to high-pigment bullet lipsticks find the intensity slightly underwhelming, especially for evening or more statement-driven looks. The compact product size also means the formula depletes faster than expected for heavy daily users, which affects the overall perceived value over time.
Wear Longevity
66%
34%
Most users get a reliable two to three hours of wear under normal conditions — enough for a morning meeting, a short flight, or a half-day at the office. The color also fades relatively evenly rather than disappearing in patches from the center first, which buyers consistently appreciate.
Touch-ups after eating or drinking are essentially mandatory — this is not a transfer-proof formula and makes no claim to be. Several buyers note that even without food or drink, color visibly fades past the four-hour mark, requiring more frequent reapplication than expected at this price tier.
Matte Finish Quality
83%
Buyers consistently describe the finish as cleaner and more refined than budget alternatives — it does not sit chalky on the lips or pill during the day. For users who want a flat, modern matte look without the texture issues common at lower price points, this formula delivers reliably.
The finish begins to look slightly uneven on some users after three to four hours of wear, particularly around the inner lip where natural oils accumulate. Those who eat oily foods find the matte effect degrades noticeably faster than with more traditional long-wear matte formulas.
Lip Comfort
59%
41%
Relative to many matte formulas, this crayon is softer on initial application — users with normal to slightly dry lips often report it does not feel tight or pull on contact. A balm prep layer applied before use is widely credited by reviewers for smoothing out the wearing experience considerably.
Users with chronically dry or flaky lips consistently report discomfort by early afternoon, describing a tight or parched sensation that worsens as the day progresses. This is an inherent matte formula trade-off that the Plush Rush crayon does not fully escape, despite performing better than budget alternatives.
Shade Accuracy
87%
Buyers frequently highlight that Delighted arrives looking nearly identical to its online swatch, which is a genuine differentiator in a category where color disappointment is common. The warm rosy nude reads consistently across different screen types and lighting environments, reducing return rates and buyer frustration.
Under cool or fluorescent lighting, some users find the shade reads pinker than expected, while others find it pulls more neutral or beige than the product imagery suggests. Individual lip pigmentation and skin undertone affect the final result more than any online photo can accurately predict.
Packaging & Portability
92%
The compact crayon dimensions make it genuinely easy to carry everywhere — it slips into a small coin purse, jacket pocket, or the tiniest compartment of a travel bag without friction. Gift recipients consistently praise the presentation as polished and well-matched to the price point.
The compact size also means there is simply less product than a standard bullet lipstick, and buyers who apply heavily or use it daily may find it depletes faster than expected. Some users also report the cap fits loosely after extended use, allowing minor air exposure that affects texture over time.
Value for Money
76%
24%
For a mid-range matte lip product from a brand with genuine prestige positioning, most buyers feel the pricing is fair relative to what they receive — a well-formulated crayon that clearly outperforms drugstore competitors. The packaging reinforces the sense that money was spent on the product, not just the formula.
For buyers comparing directly to higher-end matte lip products with more volume and longer wear, the value equation looks less favorable. The small net weight means the cost-per-use can feel steep for anyone relying on it as a primary daily lip product across several months of regular wear.
Tip Durability
62%
38%
The twist mechanism functions reliably during moderate daily use — buyers do not typically report the product failing to feed properly or the casing breaking under normal handling. For users who apply with a light hand, structural integrity holds up reasonably well through the product's lifespan.
With frequent or heavy use, several buyers report the tip wearing down asymmetrically, which makes application increasingly inconsistent over time. A small number of buyers received crayons where the tip broke internally during the first few uses, suggesting occasional inconsistency at the manufacturing or quality control level.
Feathering Resistance
68%
32%
On lips that are well-prepped and in good condition, the Plush Rush crayon stays reasonably within the natural lip line for two to three hours of wear. Buyers with fuller lips and naturally defined borders report minimal migration during normal indoor daily activities.
Users with thinner lips, mature lips, or any degree of dehydration consistently flag feathering as a real issue, particularly in the outer corners after a few hours. Without a lip liner acting as a barrier, color migration beyond the lip line is a recurring complaint across buyer feedback.
Ingredient Story
71%
29%
The Phyto-Endorphin Complex gives the formula a clear ingredient narrative that appeals to buyers who prioritize cleaner-leaning cosmetics. The brand's broader positioning around avoiding certain harsh synthetic additives resonates with shoppers who regularly cross-check ingredient lists before purchasing lip products.
The mood-boosting claim attached to the Phyto-Endorphin Complex is almost entirely imperceptible in actual wear — buyers rarely report any noticeable sensory benefit. The full ingredient list is also not prominently disclosed, making it difficult to independently evaluate the formula beyond the brand's own marketing language.
Edge Precision
69%
31%
The crayon tip offers meaningfully better control than a standard bullet lipstick for outlining the lip shape before filling in. Users who apply in front of a mirror consistently report cleaner results than they get free-handing with a traditional bullet format.
For buyers who need true liner-level precision — a sharp Cupid's bow or perfectly symmetrical edges — the crayon tip is not fine enough to deliver it reliably without extra effort. Without a proper liner used alongside it, the format alone falls short for more formal or polished looks.
Versatility
78%
22%
The shade Delighted is genuinely multi-occasion — it works well for daily office wear, casual outings, and low-key social settings without feeling too understated. Buyers appreciate that a warm matte nude in this tonal range requires minimal coordination with the rest of their makeup.
The formula's limited longevity and the crayon's compact size make it a less reliable choice for long events, formal occasions, or full travel days where touch-up opportunities are restricted. It earns its place as an everyday product but does not cover the full spectrum of lip product needs.

Suitable for:

The butter LONDON Plush Rush Lipstick Crayon is a natural fit for anyone who wants a polished matte lip without building a routine around it. It particularly suits commuters, frequent travelers, and minimalist makeup users who need a product that applies fast, packs small, and delivers consistent color with minimal effort. If you're nervous about switching from gloss to matte — worried about that tight, parched feeling some formulas create — this crayon sits at the gentler end of the matte spectrum, making it a reasonable first step into the finish, provided you go in with well-prepped lips. It also works as a thoughtful, well-packaged gift for beauty enthusiasts who appreciate the butter LONDON brand but haven't explored beyond its nail or complexion range.

Not suitable for:

Anyone who demands razor-sharp lip definition should know upfront that the butter LONDON Plush Rush Lipstick Crayon has real limits in that department — the crayon tip is more forgiving than a standard bullet but noticeably less precise than a dedicated lip liner brush, so a perfectly crisp edge often requires extra work. People with consistently dry or flaky lips should also approach with caution: matte formulas always ask more of lip condition, and this one is no exception — skipping a hydrating base typically results in a patchy, uneven finish by early afternoon. If you're chasing all-day wear through full meals without touch-ups, or maximum pigment intensity, this crayon is unlikely to fully deliver. And if the Phyto-Endorphin mood-boost claim is a deciding factor for you, buyer feedback suggests it functions more as a marketing angle than a perceptible experience.

Specifications

  • Brand: Manufactured by butter LONDON, a UK-founded cosmetics brand known for its prestige-adjacent positioning and cleaner-leaning ingredient philosophy.
  • Product Family: Part of the Plush Rush line, butter LONDON's crayon-format lip collection built around matte color and simplified on-the-go application.
  • Form Factor: Twist-up crayon design that requires no brush, no applicator, and no mirror for basic everyday use.
  • Finish Type: Matte finish formulated to reduce the chalky or cakey texture commonly associated with lower-priced matte lip products.
  • Shade: The reviewed shade, Delighted, is a warm rosy nude tone that reads as broadly flattering across a range of skin tones.
  • Dimensions: The crayon body measures 0.83 x 0.83 x 0.94 inches, compact enough to fit in a small pouch, pocket, or travel kit.
  • Weight: Net weight is 0.12 oz, typical for a crayon-style lip product in this format and price category.
  • Key Complex: Contains the Phyto-Endorphin Complex, a plant-derived ingredient blend marketed by the brand for a mood-boosting sensory effect during wear.
  • Application Method: Designed for direct skin contact application without additional tools, though a lip liner is recommended by experienced users for sharper edge definition.
  • Intended Benefit: Marketed to deliver both matte color coverage and a mood-enhancing effect via its plant-derived ingredient complex.
  • Model Number: The manufacturer-assigned item model number for this product is 921208030.
  • UPC: The Universal Product Code for this item is 811338023230.
  • Availability: This product has not been discontinued by the manufacturer as of the most recent listing data available.
  • Price Tier: Positioned at the accessible luxury or mid-range tier, priced above mass-market drugstore offerings but below full prestige department-store lip products.
  • Category Rank: Ranked #1,318 in the Lipstick category on Amazon, reflecting moderate but consistent market visibility within a highly competitive segment.

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FAQ

Matte formulas always carry some dryness risk, and this one is no exception — but the Plush Rush crayon sits on the gentler end of the matte spectrum compared to most. Users with normal lip condition generally report it holds up through a few hours without significant discomfort. If your lips tend to run dry, applying a thin balm layer first makes a real difference in how evenly the formula wears and how it feels by mid-afternoon.

Quite accurate, based on consistent buyer reports. Delighted reads as a warm rosy nude in person, and the online swatch is a reliable guide. Lighting differences in photos can push it slightly more pink or slightly more neutral depending on the source, but it's rarely a significant surprise when it arrives.

You can absolutely use it without a liner — that is genuinely the point of the format. Freehand application won't give you razor-sharp edges, but for everyday wear the result is clean and presentable. If defined corners matter to you, a matching liner takes about 30 extra seconds and solves the problem entirely.

It depends on what you prioritize. The crayon wins on convenience — faster to apply, easier to carry, no need for tools. A traditional bullet often delivers more product volume and sometimes stronger pigment intensity for a similar price. If your priority is a grab-and-go matte lip with minimal fuss, the crayon format earns its keep; if raw pigment payoff or longevity is the goal, a bullet may serve you better.

Realistically, expect solid color for two to four hours under normal conditions. After eating or drinking, a touch-up is almost always needed — this is not a transfer-proof or all-day-lock formula. For office wear or a few hours of regular activity, it performs reliably enough, but go in with appropriate expectations.

A handful of buyers have mentioned the tip wearing unevenly with frequent use, particularly when pressure is applied heavily during application. It's not a widespread structural defect, but using lighter strokes and twisting up only a small amount of product at a time will help the tip retain its shape over the life of the crayon.

Matte formulas in general can emphasize fine lines more than glossy or satin finishes, and this crayon follows that pattern. A lip liner base and a light balm prep beforehand can minimize feathering noticeably. If this is a persistent concern for you, a more moisturizing or satin formula might be a safer long-term choice.

It's a plant-derived ingredient blend that butter LONDON markets as delivering a subtle mood-boosting sensation during wear. In real-world buyer feedback, very few people mention noticing a specific sensory effect from it. It reads more as a brand ingredient story than a perceptible functional benefit — it shouldn't be a primary reason for purchase.

In a casual sense, yes — the crayon tip allows for some edge definition before filling in the rest of the lip, which works well enough for everyday looks. It won't replace a dedicated lip liner if you need a precisely sharp, clean border, but for most daily wear situations it handles both roles adequately without extra products.

Keep the cap on between uses and avoid leaving it anywhere warm — a hot car, a sunlit windowsill, or a bag left in direct heat can soften the crayon and make it messy to apply. Storing it in a cool, dry place keeps the texture consistent and helps the tip hold its shape throughout the life of the product.