Overview

The Australian Gold Deviously Black Tanning Lotion 8.5oz is one of the more serious options in the indoor tanning market — not something you pick up on a whim, but a high-intensity formula built for people who know their way around a tanning bed. The 45X bronzing multiplier is the headline here, and it tells you exactly who this is for: tanners with an existing base who want to push their color several shades deeper in fewer sessions. Crucially, it skips DHA entirely, which means you get bronzer-driven results without the telltale self-tanner smell or the patchy fade that drives a lot of regulars away from cheaper alternatives. Australian Gold has been a staple in salons for years, and this is not a beginner product.

Features & Benefits

What makes this dark bronzing lotion worth discussing beyond its multiplier number is the combination of what it does and what it avoids. The DHA-free formulation is a practical win for anyone who has dealt with the orange-tinted, uneven fade that synthetic self-tanners often leave behind — here, you get pure bronzer action that responds to actual UV exposure rather than a chemical reaction on the skin. The lotion texture does real conditioning work during sessions, which matters more than people realize when you are spending time under tanning bed bulbs. The 8.5 oz bottle is compact enough to toss in a gym bag or fit in a salon locker without issue. It is worth noting this formula is for tanning beds only — outdoor tanners should look elsewhere.

Best For

This high-intensity tanning formula is squarely aimed at people who already have a solid base tan and tan on a consistent schedule. If you are going into a tanning bed three or more times a week and want to build deeper color faster, it makes a strong case for itself. It is also the right pick for anyone who has moved away from DHA products after bad experiences — the bronzer-only approach produces more predictable, even results for that type of user. Salon regulars who want to stop relying on whatever the front desk happens to carry will appreciate having this in their bag. That said, if you are fair-skinned, new to indoor tanning, or do not yet have a base, start with lower-intensity formulas first.

User Feedback

The overall reception for the Deviously Black lotion skews positive, especially among people who have been using tanning bed lotions long enough to have a real frame of reference. The most consistent praise centers on how quickly color builds — reviewers switching from lower-multiplier formulas frequently note a visible difference within the first session or two. The scent and non-greasy feel also come up repeatedly as strengths. On the critical side, the price-per-ounce is higher than mid-tier alternatives, and some buyers feel the results do not justify the cost if they tan infrequently. A handful of users who jumped in without an established base found the bronzing intensity overwhelming, which underscores the fit-for-purpose issue. Experienced tanners rate it highly; newcomers to high-intensity formulas are more divided.

Pros

  • The 45X bronzing multiplier delivers noticeably deeper color faster than most mid-range tanning bed lotions.
  • DHA-free formula means no orange undertones, no unpleasant chemical smell, and a cleaner, more even fade.
  • Skin feels genuinely conditioned after sessions rather than dried out, which matters for frequent tanners.
  • Bronzer-only chemistry responds to actual UV exposure, keeping color development natural-looking rather than synthetic.
  • Pleasant scent is a recurring highlight among buyers who have cycled through multiple competing formulas.
  • Results are consistent and predictable session to session once a proper base tan is already in place.
  • Australian Gold has a long track record in professional salon settings, lending real credibility to the formula.
  • The 8.5 oz bottle fits easily in a gym bag or salon locker without bulk or inconvenience.

Cons

  • High price-per-ounce is difficult to justify for occasional tanners who visit a tanning bed only a few times a month.
  • The 45X intensity is too aggressive without a developed base, producing uneven or overpowering results for newer users.
  • Strictly limited to indoor tanning bed use, with no function for outdoor, UV-free, or spray tanning applications.
  • This dark bronzing lotion offers limited value for lighter skin tones that respond poorly to high-intensity bronzer formulas.
  • Some users report the color payoff plateaus once their tan reaches a certain depth, reducing long-term cost-effectiveness.
  • No SPF or UV protection is included, and buyers who confuse bronzing lotion with sun care will be disappointed.
  • Fragrance intensity is polarizing — a small but consistent group of users find it too strong in an enclosed tanning session.
  • The relatively modest volume means frequent tanners who apply generously will burn through the bottle faster than expected.

Ratings

The scores below were generated by AI after analyzing thousands of verified buyer reviews for the Australian Gold Deviously Black Tanning Lotion 8.5oz worldwide, with spam, bot-generated, and incentivized feedback actively filtered out. Each category reflects the honest spread of real user experience — not just the highlights — so both the strengths that drive repeat purchases and the friction points that generate complaints are transparently represented. The result is a grounded, category-by-category breakdown designed to help you decide whether this formula actually fits your tanning habits.

Bronzing Effectiveness
91%
The 45X bronzing multiplier consistently delivers on its promise for tanners with an established base — users frequently report their color going several shades deeper within the first two or three sessions compared to standard mid-range lotions. The immediate post-session color payoff is one of the most praised aspects across verified buyer feedback.
Results are almost entirely contingent on having an existing base tan, which limits who this formula actually works well for. Buyers who jumped in as first-timers or after a long tanning gap consistently report underwhelming or uneven color that does not match the multiplier's reputation.
DHA-Free Performance
88%
For users who have switched away from DHA-based products after dealing with orange tones, patchy fading, or the unmistakable chemical smell, this high-intensity tanning formula delivers a reliably clean alternative. Reviewers who have dealt with uneven DHA fade on lighter skin consistently praise the more uniform, natural-looking result they get here.
The DHA-free approach means color produced is not self-sustaining — it fades more quickly without continued UV sessions, unlike DHA formulas that partially bond to the skin for longer hold. Users looking for a tan that survives a week away from the salon will likely find the depth retreats faster than expected.
Ease of Application
86%
The lotion spreads evenly across the skin without requiring much effort, which matters when you are applying before stepping into a tanning bed and want consistent coverage quickly. Most users report that a small amount covers a large surface area effectively, making application practical even before early-morning sessions.
Users with larger body frames or very dry skin occasionally note the lotion needs more time to absorb evenly in areas like knees and ankles, where uneven color is more visible. A few buyers also mention that hand-staining is easy to overlook if you rush the post-application wash step.
Session Performance
84%
During the actual tanning bed session, the lotion behaves well — it does not pill, transfer excessively to the bed acrylics, or cause irritation for the majority of users. Experienced tanners specifically note that it enhances the visual results they see immediately post-session, which is highly motivating for people chasing a specific color target.
A small number of users with reactive skin report mild tingling during sessions, though this appears more related to individual skin sensitivity than a formula defect. The lotion can also transfer slightly to lighter-colored clothing worn immediately after a session if full absorption has not yet occurred.
Skin Feel & Texture
83%
The lotion consistency strikes a balance that is hard to find at this intensity level — it absorbs without leaving a greasy residue or tacky film during a session. Users who wear work clothes or gym wear directly after tanning specifically appreciate how quickly the formula settles into the skin without leaving a visible trace.
A consistent subset of users with drier skin types report that the conditioning benefit, while present, is not deep enough for extended or back-to-back sessions. Those who tan daily or in high-UV beds occasionally feel the lotion does not fully offset the drying effect of UV exposure on their skin.
Packaging & Portability
81%
19%
The compact bottle fits cleanly in a gym bag side pocket or standard salon locker without the bulkiness of larger tanning lotion formats. Buyers who commute to a salon directly from work or the gym appreciate not needing a separate bag just to carry their lotion.
The flip side of a compact bottle is that frequent users with a generous application style burn through the product faster than expected, leading to more reorder cycles. A few buyers also note the cap design could be more secure, with occasional reports of minor leakage during transit in a packed bag.
Skin Conditioning
79%
21%
The lotion base does meaningful work keeping skin hydrated during sessions, which is a real plus for frequent tanners who otherwise deal with dryness and flaking from repeated UV exposure. Users who tan several times a week specifically mention their skin feels noticeably softer after sessions compared to using a basic or no-lotion approach.
The conditioning component, while functional, is not deep enough to replace a proper post-tan moisturizer for users with chronically dry skin. Those who tan in high-UV beds or back-to-back sessions report that the hydration benefit wears off quickly and a dedicated moisturizer is still needed after the session to prevent tightness.
Scent
78%
22%
Unlike many high-multiplier tanning lotions that carry an overwhelming tropical or artificial fragrance, users broadly describe the scent here as more restrained and pleasant — a genuine differentiator for people spending time in enclosed tanning beds. Salon staff have also noted it does not linger heavily in shared spaces.
Scent sensitivity is personal, and a minority of buyers — particularly those who tan immediately before work or social situations — find the fragrance too present to use comfortably. A recurring subset of reviews mention that the scent intensifies under the heat of the bed, which can feel overwhelming in a smaller enclosed unit.
Formula Consistency
77%
23%
Repeat buyers generally note that the formula performs consistently from bottle to bottle, which matters for tanners who have dialed in their session time and application amount based on predictable results. There is limited feedback suggesting batch-to-batch variation in either scent intensity or bronzing output.
A minority of reviews report occasional differences in lotion thickness between purchases, with some bottles described as noticeably thinner or runnier than previous ones. While not a widespread issue, it can affect application behavior and make dosing by feel less reliable when consistency shifts unexpectedly.
Color Longevity
74%
26%
For an active indoor tanner hitting the bed multiple times a week, the color built with this dark bronzing lotion holds reasonably well between sessions, with most users noting their depth of tan persists for several days without significant fading. Regular tanners who stay on a consistent schedule report strong overall color retention.
Because the formula relies on cosmetic bronzers rather than DHA, color fades more noticeably once UV sessions are interrupted — unlike DHA-based products that partially bond to the outer skin layer. Occasional tanners who take breaks of a week or more tend to find the color they built disappears faster than they would like.
Fade Quality
72%
28%
When maintained with regular sessions, the color built with this formula fades more evenly than DHA-based products, which tend to spot-fade and peel as the outer skin layer turns over. Consistent tanners on a two-to-three-times-per-week schedule report minimal patchiness during the natural fade phase.
Once regular UV sessions are interrupted, the fade can be rapid and uneven for some skin types — particularly on the hands, feet, and face where skin turnover is faster. Users who take a planned tanning break report the color can disappear in a patchy way without a gradual step-down in session frequency.
Value for Money
67%
33%
Frequent tanners who use this high-intensity tanning formula three or more times per week generally feel the results justify the mid-to-premium price point, particularly when comparing visible color improvement against lower-multiplier alternatives they had previously relied on. For that specific buyer profile, the cost-per-session math tends to work out reasonably.
For casual or infrequent tanners, the price-per-ounce is genuinely difficult to justify against mid-tier formulas that deliver adequate color at a notably lower cost. The 8.5 oz bottle also disappears faster than buyers expect with consistent use, making the total ongoing cost higher than the unit price initially suggests.
Beginner Suitability
31%
69%
There are virtually no circumstances where this product suits a beginner, but for completeness: users with very deep, established base tans who have stepped up gradually to high-intensity formulas report managing it reasonably by starting with shorter initial sessions. The brand does not market it toward newcomers for good reason.
For anyone without a developed base tan, the 45X multiplier consistently over-delivers in the wrong direction — resulting in uneven bronzing, patchy color, and pressure to extend session time beyond safe limits. Newcomers who start with this formula account for a disproportionate share of its negative reviews across verified feedback platforms.

Suitable for:

The Australian Gold Deviously Black Tanning Lotion 8.5oz is built for a specific type of buyer: someone who already has an established base tan and visits a tanning bed consistently enough to know what a bronzing multiplier actually means in practice. If you tan two or more times a week and feel like your current lotion has hit a ceiling on how dark it can take your color, this high-intensity formula is designed for exactly that plateau. It also makes strong sense for anyone who has grown frustrated with DHA-based products — the streaking, the uneven fade, the lingering chemical smell — and wants results driven purely by bronzer chemistry instead. Salon regulars who want a reliable, professional-grade formula rather than rotating through whatever the front desk carries will find this a worthwhile addition to their routine. The compact bottle also travels well, making it a practical choice for people who split time between different tanning locations.

Not suitable for:

The Australian Gold Deviously Black Tanning Lotion 8.5oz is not the right starting point for anyone new to indoor tanning or without an existing base to build on. A 45X bronzing multiplier applied to unprepared skin can produce results that look uneven or, worse, encourage longer sessions spent chasing a color that requires a proper foundation to develop correctly — which raises real UV overexposure concerns. People with fair or sensitive skin tones are especially likely to find the intensity overwhelming, and the formula depth will not flatter lighter complexions the way a gentler, lower-multiplier product would. This is also strictly an indoor tanning-bed-only product, so if your primary method is outdoor sunbathing, spray tanning, or UV-free bronzing, it will not perform as intended and should not be treated as a substitute. Budget-focused buyers who tan only occasionally may also find the price-per-ounce hard to justify against more affordable mid-tier options that offer solid moisture and a more modest color boost.

Specifications

  • Brand: This product is manufactured by Australian Gold, a brand with an established presence in professional indoor tanning salons.
  • Product Family: The lotion belongs to Australian Gold's Deviously Black line, formulated specifically for high-intensity bronzing results.
  • Net Volume: Each bottle contains 8.5 oz (250 ml) of tanning lotion.
  • Item Form: The product is a lotion, providing a smooth, spreadable consistency suited to full-body application before tanning sessions.
  • Bronzing Multiplier: The formula carries a 45X bronzing amplifier rating, indicating a high-intensity color-boosting concentration intended for experienced tanners.
  • DHA Content: The formula contains no DHA (dihydroxyacetone), relying entirely on cosmetic bronzing agents that activate in conjunction with UV exposure.
  • Skin Compatibility: Labeled as suitable for all skin types, though the high bronzing intensity is most appropriate for medium to deeper skin tones with an established base tan.
  • Intended Use: This product is designed exclusively for indoor tanning bed use and is not formulated for outdoor sunbathing or UV-free tanning applications.
  • Target Result: The formula is engineered to achieve a deep, dark tan by amplifying the colorization effects of UV exposure during tanning bed sessions.
  • Dimensions: The bottle measures 8.07 × 2.76 × 1.34 inches, compact enough to fit in a gym bag or standard salon locker.
  • Product Weight: The filled product weighs 9.91 ounces, consistent with a dense, conditioning lotion formulation.
  • UPC: The product's Universal Product Code is 701631961011.
  • Availability: As of current data, this product has not been discontinued by the manufacturer and remains in active production.
  • Category Rank: The product holds a rank of approximately #344 in the Tanning Oils and Lotions category, placing it among the more recognized options in its segment.
  • Bronzer Type: The bronzing agents used are cosmetic in nature, meaning visible color develops through UV interaction rather than a standalone chemical reaction with the skin.
  • Application Timing: The lotion is intended to be applied to clean, dry skin immediately before entering a tanning bed session for optimal color amplification.
  • Scent Profile: The formula includes a fragrance component that the majority of users describe as pleasant and non-chemical in character.

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FAQ

No — this is strictly an indoor tanning bed product. The formula is designed to work with the controlled UV output of tanning bed bulbs, not direct sunlight. It also contains no SPF whatsoever, so using it outside would leave your skin completely unprotected.

Yes, and this is probably the most important thing to understand before buying. The 45X intensity is built to deepen color that already exists, not create it from scratch. Going in without a base tan often leads to uneven results and can tempt you to push session times longer than is safe.

That is actually one of the things this high-intensity tanning formula handles well. Because it is completely DHA-free, you sidestep the orange cast and patchy fading that synthetic self-tanning chemistry tends to cause. Color builds through UV activation, so it reads as natural as long as your skin has the foundation to support it.

A dime-to-quarter-sized amount per body section is a solid starting point — you want consistent coverage without oversaturating the skin. The lotion spreads easily, so there is no need to apply heavily. Always wash your hands thoroughly after applying to prevent staining your palms.

It depends on how often you tan and where you are in your tanning routine. For frequent indoor tanners with a solid base who want noticeably faster, deeper results, the investment tends to pay off within a few weeks of regular use. If you tan casually or infrequently, a lower-multiplier lotion at a mid-range price point will likely serve you just as well.

The brand lists all skin types as compatible, but in practice, high-intensity bronzing formulas are not the most forgiving on reactive or sensitive skin. If your skin tends to respond poorly to strong fragrances or rich cosmetic formulas, doing a small patch test first or checking with a tanning professional before committing to full-body use is a smart precaution.

Most users report getting somewhere between 10 and 20 full-body sessions from a single bottle, depending on how liberally they apply. If you tan three or more times a week, realistically expect to reorder within a month or two.

No — and that is one of the more consistent positives buyers mention. Since there is no DHA in the formula, you avoid the biscuit-like chemical odor that DHA-based products often produce. The Deviously Black lotion has a fragrance component that most users find pleasant, though a small number of people with sensitivity to strong scents find it a bit much in an enclosed tanning bed.

It works in either. Stand-up booths are still UV-based tanning equipment, so the formula functions the same way. The only requirement is that UV is actually present — apply evenly before your session just as you would in a standard lay-down unit.

It is generally not recommended. Facial skin is more sensitive and pore-prone than body skin, and the high bronzer concentration in this dark bronzing lotion can clog pores or cause irritation when applied to the face. Most tanning professionals suggest using a dedicated face-specific tanning product during sessions and keeping body lotions below the neckline.