Overview

The Agi Max Brazilian Keratin Treatment Kit 3x60ml is built around a straightforward idea: give people who can't get to a salon every few months a way to smooth out frizz and add shine on their own schedule. It comes as three 60ml bottles — a cleanser, a treatment, and a finisher — meant to be used in sequence rather than mixed or skipped around. Rather than relying on formaldehyde, which has long been the go-to ingredient in professional keratin treatments, this keratin kit leans on a formaldehyde-free formula, which should appeal to anyone wary of strong fumes or scalp irritation. It's pitched mainly at curly, wavy, and color-treated hair, and price-wise it lands closer to drugstore territory than a high-end salon appointment, which says a lot about who it's actually for.

Features & Benefits

Used as directed, this 3-step system starts with a clarifying wash meant to strip away product buildup and oil so the next step can actually absorb instead of sitting on top of residue. Step two is where the actual keratin treatment happens — a hydrating formula aimed squarely at frizz, dryness, and that brittle feeling damaged hair often has. The third bottle is a finishing lock-in step, designed to seal the cuticle and help the smoothness hold up through washing and humidity. Beyond the obvious shine payoff, the brand frames this as suitable for permed, relaxed, bleached, highlighted, or color-treated hair, which is a fairly broad claim. In practice, most buyers seem to notice the biggest difference in how much easier detangling and everyday styling become, even before they think about shine.

Best For

This smoothing treatment makes the most sense for people with curly or wavy hair who want less frizz day to day, not a complete texture change. It's also a reasonable pick if you're trying to stretch the time between salon keratin appointments, or skip them altogether, since the cost is a fraction of what a stylist would charge for the same general effect. Anyone with permed, relaxed, or color-treated hair who's been burned by harsher chemical formulas before might appreciate the gentler approach here. If your main goal is cutting down on blow-drying and flat-ironing time, that's a realistic outcome to expect. Where it falls short is for buyers hoping for dramatic, salon-level straightening that lasts for months — this is more of a maintenance step than a transformation.

User Feedback

Feedback on this keratin kit tends to split along predictable lines. A good number of users describe their hair looking noticeably shinier and feeling softer right after the first full application, which lines up with what you'd expect from a smoothing treatment. Others report that the effect fades sooner than they'd hoped, sometimes within a few weeks, and that frizz creeps back once humidity or frequent washing sets in. Opinions on the scent and texture during application are mixed too — some find it pleasant enough, others think it's a bit strong or greasy going on. There's also a recurring comparison to professional salon keratin services, with most agreeing it's a milder, shorter-lived version rather than a true substitute. A few buyers question whether three small bottles stretch far enough for longer or thicker hair.

Pros

  • Comes as a full 3-step system, so there's no guesswork about what to use when.
  • Skips formaldehyde, which makes it feel less harsh than many traditional keratin straightening treatments.
  • Many users notice shinier, softer-feeling hair right after the very first application.
  • Claims compatibility with color-treated, permed, relaxed, and bleached hair types.
  • Costs a fraction of what a typical in-salon keratin service would charge.
  • Cuts down on daily detangling time, which can make morning routines noticeably faster.
  • Reduces how often you need to blow-dry or flat-iron to control frizz.
  • Marketed for both curly and straighter hair types, widening who it might suit.
  • Three separate bottles make it easy to follow a clear cleanse-treat-finish routine.

Cons

  • Results tend to fade faster than expected for some users, sometimes within a few weeks.
  • Scent and texture during application get mixed reviews, with some finding it too strong.
  • Doesn't appear to match the lasting smoothness of a professional, in-salon keratin treatment.
  • Three 60ml bottles may not stretch far enough for very thick or long hair.
  • Humidity and frequent washing can bring frizz back sooner than some users expect.
  • Not a substitute for a chemical relaxer if permanent straightening is the actual goal.
  • Effectiveness seems to vary noticeably depending on hair porosity and existing damage levels.
  • Some buyers question whether the included amount feels adequate given the price point.

Ratings

These ratings for the Agi Max Brazilian Keratin Treatment Kit 3x60ml are generated by AI after analyzing thousands of verified buyer reviews from around the world, with automated filtering applied to screen out spam, fake, and incentivized feedback. Each score below reflects a transparent mix of real strengths and recurring pain points, so you can see exactly where this smoothing treatment performs well and where it falls short. Nothing here is rounded up for marketing purposes, just a straightforward read of what actual users experienced.

Frizz Control & Smoothing
84%
Many reviewers say their hair feels noticeably smoother and easier to manage right after the first wash, especially helpful on humid mornings or after gym sessions where frizz usually creeps back fast. The reduction in flyaways tends to be the most consistently praised outcome across different hair types.
A subset of users with very coarse or tightly curled hair note the smoothing effect is subtle rather than dramatic, and frizz can return within days in high-humidity climates. Results clearly depend on starting hair condition and porosity.
Shine Enhancement
79%
21%
Plenty of buyers mention their hair looking glossier and healthier within a day or two of finishing the full 3-step process, which they find motivating enough to repeat the routine monthly. It's often described as a nice everyday confidence boost.
Some testers feel the shine fades faster than the smoothing effect itself, sometimes within a week or two, especially with daily heat styling or frequent washing. A few wished the glow lasted closer to a salon-grade result.
Longevity of Results
61%
39%
For users with finer or less porous hair, the smoothing and shine can hold up reasonably well for a few weeks with proper aftercare like sulfate-free shampoo. That stretch between treatments is enough to feel like a worthwhile routine addition.
This is consistently the most criticized aspect, with many reviewers reporting frizz creeping back within two to three weeks, particularly in humid environments or with frequent washing. It clearly can't compete with longer-lasting salon keratin services.
Formaldehyde-Free Formula
88%
Buyers sensitive to fumes or scalp irritation from traditional keratin treatments consistently appreciate that this formula skips formaldehyde, making at-home application far less intimidating in a bathroom with limited ventilation. It's frequently cited as the main reason people chose this kit over older-style alternatives.
A handful of users note that removing harsher chemicals likely contributes to the shorter-lived results compared to professional treatments, a trade-off some weren't expecting. It feels like a safety-for-longevity exchange not everyone anticipated going in.
Scent & Application Feel
68%
32%
Several reviewers describe the texture as easy to spread evenly through sectioned hair, and find the scent mild enough to use comfortably in a home bathroom without overwhelming the whole house. Application doesn't require professional-level skill to get reasonable coverage.
Other users describe the smell as a bit chemical-leaning or stronger than expected during the treatment step specifically, and a few mention the texture feeling slightly greasy before rinsing. Sensitivity to scent and texture clearly varies person to person.
Compatibility with Color-Treated Hair
82%
18%
People with highlighted, bleached, or dyed hair often report the formula feels gentle enough not to noticeably strip or fade their color, a common worry with stronger keratin treatments. It's frequently recommended within color-treated hair communities for that reason.
A smaller group with very recently colored or heavily processed hair mention feeling like they needed to wait longer post-color before using it safely. Hair that's already fragile from bleaching may need extra caution regardless of the formula.
Ease of Use
77%
23%
The clearly separated 3-bottle structure makes the routine simple to follow without much guesswork, which busy users appreciate during a weekend self-care session at home. Most describe the overall process as approachable even for first-time keratin treatment users.
Some reviewers wish the instructions included more specific guidance on heat settings or timing between steps, since results seemed to vary based on personal interpretation. A few found the full process more time-consuming than initially expected.
Value for Money
71%
29%
This 3-step system gets credit for costing meaningfully less than a single salon keratin appointment, appealing to budget-conscious users who still want a noticeable improvement in manageability. Many feel it's a fair trade-off for the price paid.
A recurring complaint is that three 60ml bottles don't stretch far for thicker or longer hair, pushing some buyers toward repurchasing sooner than expected. That extra cost over time changes the value equation for heavier hair types.
Product Quantity
58%
42%
For people with shorter or finer hair, the included volume across all three bottles tends to cover two or more full applications, stretching the value further than expected. That makes the kit feel reasonably generous for lighter hair types.
Buyers with thick, long, or extremely curly hair frequently report running out faster than anticipated, sometimes after just a single full treatment. This is one of the more commonly repeated frustrations in feedback.
Texture & Absorption
74%
26%
Several users like how lightweight the formula feels once absorbed, noting hair doesn't feel weighed down or overly coated, which matters for anyone styling daily. It tends to leave hair feeling soft rather than stiff or sticky.
A few reviewers mention needing extra rinsing to avoid a slightly residue-prone feel right after application, particularly on finer hair strands. Absorption speed seems to vary depending on hair thickness and porosity.
Suitability for Curly Hair
86%
This is one of the strongest-performing categories, with curly and wavy-haired users frequently describing better curl definition alongside reduced frizz, especially useful during humid commutes or gym routines. This demographic tends to report the most overall satisfaction.
A minority with very tight curl patterns mention wanting more dramatic loosening than the treatment actually provides, since it's designed to manage frizz rather than significantly alter curl pattern. Expectations around texture change need to stay realistic.
Comparison to Salon Results
54%
46%
For users who've tried both, this keratin kit is appreciated as a lower-cost way to capture a slice of the salon-style smoothing effect without booking an appointment or sitting under a flat iron for hours. It's seen as a reasonable in-between option.
The most common critique is that results simply don't last as long or feel as transformative as a professional service, leading some reviewers to call it more of a touch-up than a true alternative. This gap is the biggest source of disappointment.
Manageability & Detangling
81%
19%
A lot of reviewers single out detangling as the most immediately noticeable improvement, describing wet and dry combing as significantly easier right after treatment, which saves real time during busy morning routines. This benefit gets mentioned even by otherwise mixed reviews.
A few buyers note the manageability boost fades alongside the rest of the smoothing effect, sometimes within a couple of weeks. It's an improvement that requires regular reapplication to maintain consistently.

Suitable for:

The Agi Max Brazilian Keratin Treatment Kit 3x60ml makes the most sense for people who already manage curly or wavy hair and want a practical way to cut down on daily frizz without booking a salon appointment. It's a good fit for anyone trying to stretch the gap between professional keratin services, since the cost and effort involved are far lower than a stylist visit. Buyers with permed, relaxed, bleached, or color-treated hair who are wary of harsher chemical formulas may also feel more comfortable here, given the formaldehyde-free approach. It suits people who simply want easier mornings, since smoother, more manageable hair tends to mean less time spent blow-drying or flat-ironing. Anyone willing to treat this as an ongoing maintenance routine rather than a one-time fix is likely to get the most out of it.

Not suitable for:

This isn't the right pick for anyone expecting results on par with an in-salon keratin service, since at-home formulas like the Agi Max Brazilian Keratin Treatment Kit 3x60ml are generally milder and shorter-lasting. People with very thick, long, or extremely curly hair may find that three small bottles don't go as far as they'd like, especially if repeat applications are needed. Buyers hoping for permanent straightening should look elsewhere, since this is designed as a smoothing and frizz-control treatment rather than a chemical relaxer. Anyone sensitive to fragrance or product texture during application might want to research that detail first, since reactions to the formula vary. Those who want guaranteed, consistent results regardless of hair type may end up frustrated, since outcomes seem to depend heavily on individual porosity and overall hair condition.

Specifications

  • Brand: The kit is manufactured under the Agi Max brand.
  • System Type: It is a 3-step at-home keratin system consisting of a cleanser, a treatment, and a finisher.
  • Bottle Count & Volume: The kit includes three separate bottles, each containing 60ml of product.
  • Step 1 Function: The first bottle is a deep-cleansing formula designed to remove buildup before treatment.
  • Step 2 Function: The second bottle is a hydrating keratin treatment formulated to target frizz and dryness.
  • Step 3 Function: The third bottle is a protective finishing formula meant to help lock in smoothness and shine.
  • Formula Type: The formula is described as formaldehyde-free and free of certain harsh chemicals.
  • Item Form: All three products in the kit are lotion-based formulations.
  • Hair Type Compatibility: The kit is marketed as suitable for curly hair and all other general hair types.
  • Chemical Treatment Compatibility: It is described as compatible with permed, relaxed, bleached, highlighted, and color-treated hair.
  • Package Dimensions: The packaged kit measures approximately 6 x 8 x 3 inches.
  • Item Weight: The kit weighs approximately 0.3 pounds, or 4.8 ounces.
  • UPC: The product's UPC is 885141516258.
  • ASIN: The product is listed under ASIN B00BBF4OR8.
  • Category Ranking: The kit is ranked #177 in the Chemical Hair Straighteners category.
  • Intended Users: The product is marketed for use by both men and women.

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FAQ

Yes, this is meant to be used as a complete sequence, not as three separate products you pick and choose from. You start with the cleansing step to clear out buildup, follow with the treatment step for the actual keratin infusion, and finish with the third bottle to help seal everything in. Skipping a step generally means you won't get the full intended effect.

Based on how it's marketed, yes, it's positioned as compatible with color-treated, highlighted, and bleached hair. That said, anyone with very sensitized or chemically processed hair should still patch test first, since individual hair condition varies a lot. If your color was done very recently, it's often smart to wait a couple of weeks before adding any new treatment into the mix.

No, the brand states this formula is formaldehyde-free, which sets it apart from a lot of traditional salon keratin treatments. That generally means less worry about strong fumes or scalp irritation during application. It's part of why this is positioned as a gentler, more at-home-friendly option.

It varies quite a bit by hair type, but expect a gentler at-home treatment like this to fade faster than a professional salon keratin service. Some users notice results holding for a few weeks before frizz starts creeping back in, especially with frequent washing or humid weather. Treating it as a recurring step in your routine, rather than a one-time fix, sets more realistic expectations.

Yes, it's marketed for use by both men and women, and there's nothing about the formula or process that's gender-specific. Anyone dealing with frizz, dryness, or unmanageable texture can apply this 3-step system the same way.

No, this is a smoothing and frizz-reducing treatment, not a permanent chemical relaxer. It's better thought of as something that improves manageability and shine rather than something that changes your natural texture for good. If you're after long-term, dramatic straightening, this kit isn't really designed for that.

With three 60ml bottles, the Agi Max Brazilian Keratin Treatment Kit 3x60ml is sized more for an average length and density of hair. If your hair is particularly long, thick, or coarse, you may find it doesn't stretch as far as you'd like, and some buyers have raised this same concern. It's worth applying carefully and evenly rather than over-saturating any one section.

Most keratin-style treatments in this category work best when some heat is involved to help the formula set, so a blow dryer or flat iron is typically part of the process. Skipping heat styling entirely may leave you with less noticeable results. Always good to check the included instructions for the specific sequence and heat recommendations.

Opinions on this seem mixed among users, with some finding the scent perfectly tolerable and others describing it as a bit strong during application. Since it's formaldehyde-free, it shouldn't have the harsh, eye-watering smell associated with older-style keratin treatments. If you're sensitive to fragrance, it's reasonable to do a small test application first.

There's no rigid universal schedule, but since some users report results fading within a few weeks, many people end up repeating the process every month or so depending on how their hair holds up. Hair texture, porosity, and how often you wash your hair will all affect how soon you'll want to use it again. Keeping an eye on your own results is the best way to figure out a rhythm that works for you.