Overview

The 365 by Whole Foods Market Moisturizing Fractionated Coconut Oil, 16 Fl Oz, is a versatile and natural oil that can be used for both skin and hair care. This fractionated coconut oil comes in a convenient 16 Fl Oz bottle and is known for its lightweight texture and quick absorption, making it an ideal choice for everyday use. The oil has a mild, tropical coconut fragrance that adds a pleasant aroma without being overpowering, which enhances the overall experience.

Key Ingredients & Benefits

This fractionated coconut oil offers excellent moisturizing properties without the greasiness. It’s made from pure coconut oil that is processed to remove long-chain fatty acids, making it a non-greasy moisturizer that hydrates the skin deeply. It helps to nourish dry skin without clogging pores and is highly versatile for various uses, including as a hair treatment, body moisturizer, or even for massage. This makes it an excellent option for anyone seeking an all-in-one solution for hydration and skincare.

Best For

This moisturizing oil is best suited for individuals with dry skin or hair that needs extra moisture and care. It’s ideal for those who prefer natural, multi-purpose products and want a lightweight oil that absorbs quickly. The Whole Foods coconut oil is perfect for people looking for a product with a subtle tropical scent, and it can be used in a variety of ways, from body care to hair treatment. Those seeking a safe, effective, and affordable option for their skincare and haircare routine will find this a solid choice.

User Feedback

Users generally love the quick absorption of this product, noting that it doesn’t leave a greasy residue behind. Many have reported visible improvements in skin hydration and smoothness, with some even using it as a hair treatment to leave their hair feeling soft and shiny. However, a few users mentioned that they preferred a stronger fragrance, as the tropical scent is quite mild. Overall, the feedback is positive, with many appreciating the product’s versatility and gentle nature.

Pros

  • This product absorbs quickly and doesn't leave a greasy residue.
  • It provides effective hydration for dry skin without clogging pores.
  • Users appreciate the lightweight texture, making it suitable for daily use.
  • The tropical coconut fragrance is subtle and pleasant but not overpowering.
  • Ideal for massage, it leaves the skin feeling soft and smooth after use.
  • It works well as a hair treatment, helping to make hair soft and shiny.

Cons

  • Some users with sensitive skin reported irritation after use.
  • It may feel too lightweight for individuals with very dry skin or hair.
  • The fragrance does not last long, which may be disappointing for some.
  • Not the best option for oily skin, as it can feel a bit heavy.
  • The bottle design may cause some difficulty with controlled dispensing.
  • It may not provide deep nourishment for coarse or thick hair.

Ratings

After analyzing verified reviews from a variety of sources across multiple languages and platforms, the ratings for 365 by Whole Foods Market Moisturizing Fractionated Coconut Oil, 16 Fl Oz reflect both its strengths and areas for improvement. Spam, bot-generated, incentivized, and duplicated feedback were carefully filtered out to ensure a high-quality and authentic analysis. The scores presented here are based on user experiences from real buyers around the world, highlighting both the positives and pain points that have been consistently reported.

Effectiveness for Skin Hydration
89%
Many users find that this product delivers lasting hydration without leaving a greasy residue. It's especially praised for its ability to quickly restore moisture to dry skin, making it a popular choice for daily skin care routines. The fast-absorbing formula ensures skin feels nourished but not oily, even after application.
However, some users feel that while it provides initial hydration, the effect doesn't last throughout the day. A few also mentioned that they had to reapply in dry weather or after prolonged exposure to harsh conditions, which might be a concern for those seeking longer-lasting moisture from a single use.
Texture and Feel
91%
The lightweight, non-greasy texture is a standout for most users. It absorbs quickly into the skin, leaving it feeling smooth and soft without any sticky or oily residue. This makes it ideal for quick daily use, particularly for those who prefer a light oil over heavier creams or lotions.
A few customers noted that while the texture is generally light, it can feel slightly thin for those with extremely dry or sensitive skin. Some users also mentioned that it doesn't provide the luxurious, rich feel they expect from heavier moisturizers, which may be disappointing for some.
Absorption Speed
92%
The fast absorption rate is frequently highlighted in reviews, with many users appreciating that it sinks into the skin almost immediately without leaving a greasy layer. This quick absorption is particularly beneficial for those with busy routines or for anyone looking for a product that won't interfere with layering other skincare or makeup.
On the flip side, a small portion of users felt that its quick absorption could sometimes lead to the feeling that it’s not fully moisturizing, especially for those with very dry skin who may prefer a more emollient texture that stays on the surface for longer hydration.
Scent/Fragrance
81%
19%
Many users enjoy the mild tropical coconut fragrance, finding it pleasant and refreshing without being overwhelming. It’s subtle enough that it doesn’t compete with other scents like perfumes or body sprays, making it suitable for daily use, especially in warmer climates.
However, some buyers didn’t like the fragrance, mentioning that it can be a bit too sweet or artificial for their taste. A few also noted that the scent doesn’t linger long enough to be a lasting benefit, which may be disappointing for those who enjoy stronger, long-lasting aromas from their products.
Versatility for Skin and Hair
88%
This product is highly rated for its multi-use versatility. Users love that it works both as a body moisturizer and a hair treatment, offering hydration for skin and a smooth finish for dry hair. Its light formula makes it suitable for a variety of applications without feeling too heavy on either skin or hair.
While it's versatile, some users felt that it was better suited for skin than for hair, especially those with thicker or curlier hair types. A few mentioned that it didn’t provide the deep moisture or conditioning they were hoping for when used as a hair treatment.
Packaging Quality
85%
The packaging is straightforward and practical, with a sturdy bottle design that’s easy to use. Users appreciate the 16 Fl Oz size, which offers good value for money while still being compact enough for travel or storage. The flip-top cap also makes it convenient to dispense the oil without any mess.
However, some buyers expressed dissatisfaction with the bottle’s design, particularly the difficulty in dispensing the oil when nearing the end of the product. A few felt that a pump or dropper might have been more effective for controlling the amount used and preventing wastage.
Value for Money
90%
Many users find this product to be a great value for its price. The 16 Fl Oz bottle offers a generous amount of product that lasts for a long time, especially considering its versatility for both skin and hair care. Most customers feel they are getting quality at an affordable price point, especially compared to similar oils on the market.
Some buyers mentioned that, while the price is reasonable, they were hoping for a bit more luxurious feel or additional benefits like added antioxidants or skin-rejuvenating ingredients. A few also pointed out that other oils, such as argan or jojoba, may offer similar hydration at a comparable price.
Long-Term Results
80%
20%
For some users, this product delivers long-term benefits like smoother, more hydrated skin with continued use. They report that it helps maintain skin health and prevents dryness over time, especially when incorporated into a daily routine. Many find it effective for improving skin texture and reducing flakiness.
However, not everyone agreed on the long-term effectiveness. A few users felt that the results were not as lasting as expected, particularly in colder, drier months. Some noticed that their skin became dry again sooner than anticipated, requiring more frequent applications.
Ingredient Quality
94%
The ingredient quality is a significant strength for many customers. The fractionated coconut oil is praised for being pure and natural, offering nourishment without harsh additives or chemicals. Users appreciate the simple, clean formulation that aligns with their preferences for natural body care products.
Despite its high-quality ingredients, some buyers with very sensitive skin or allergies reported slight irritation. These instances were not widespread, but a few individuals with very reactive skin expressed concerns about any product containing coconut oil, even if it’s fractionated.
Safety/Tolerance (Allergic Reactions)
87%
Users with dry or sensitive skin often find this product to be gentle and soothing. The fractionated coconut oil is non-comedogenic, meaning it doesn’t clog pores or cause breakouts, making it suitable for most skin types, including those prone to acne or irritation.
However, a small group of users reported allergic reactions to coconut oil, even in its fractionated form. These individuals experienced redness, itching, or mild irritation, which serves as a reminder that even natural oils can trigger sensitivities in some people.
Ease of Application
90%
The oil is easy to apply and spreads smoothly across the skin, making it suitable for quick daily use. Users appreciate how well it glides on without leaving an oily residue, which is especially helpful for those who need a fast skincare routine that doesn’t slow them down.
A few users mentioned that the oil sometimes feels too thin for their preference and requires a little extra effort to cover larger areas of skin. Some also felt that it could be a bit slippery for massaging into areas with tight skin or rough patches.
Consistency Across Batches
82%
18%
Most users find that the product maintains a consistent quality across batches. The formula’s light texture and fragrance are generally uniform, which helps build trust with those who purchase it repeatedly. This consistency is appreciated, especially for those who are dedicated to using the same oil for long periods.
Some users reported slight variations in texture or fragrance from batch to batch, which caused a bit of uncertainty about the product’s consistency. A few mentioned that certain bottles felt either thicker or thinner than others, which could affect the experience, especially for those who prefer predictability.

Suitable for:

This product is ideal for individuals with dry skin or hair in need of moisture and nourishment. The lightweight, fast-absorbing formula makes it perfect for daily hydration without feeling greasy, which is especially appreciated by those with sensitive or oily skin. Users looking for a versatile solution will also benefit from this, as it can be used for both body care and hair treatments. Those who prefer natural, multi-purpose products will appreciate the coconut oil's ability to serve as a moisturizer, a massage oil, and even a hair treatment. The subtle tropical fragrance is a bonus for users who enjoy a mild, non-overpowering scent in their skincare routine.

Not suitable for:

This product may not be the best option for individuals with very sensitive skin, particularly those prone to coconut oil allergies or irritation. While it works well for most skin types, users with very oily skin might find it too hydrating, potentially leading to clogged pores or a greasy feel. Those looking for long-lasting fragrance might also be disappointed, as the tropical scent doesn’t tend to linger throughout the day. Additionally, people with thick, coarse, or very dry hair may find that this product doesn’t provide enough deep hydration or conditioning, especially when compared to heavier oils or more specialized hair treatments.

Specifications

  • Product Type: Fractionated coconut oil for skin and hair care.
  • Volume: Comes in a 16 Fl Oz (473 mL) bottle.
  • Fragrance: Has a mild tropical coconut scent.
  • Texture: Lightweight and non-greasy, absorbs quickly into the skin.
  • Usage: Versatile for skin care, hair treatment, and massage.
  • Key Ingredient: Main ingredient is pure fractionated coconut oil.
  • Skin Types: Suitable for dry skin, non-comedogenic, and non-greasy.
  • Hair Types: Works well for dry, damaged, or dull hair, adding shine and softness.
  • Absorption: Fast-absorbing, leaving skin smooth and hydrated without residue.
  • Multipurpose: Can be used on face, body, and hair.
  • Massage: Ideal for massage therapy due to its smooth, non-greasy consistency.
  • Color: Clear, with a slightly yellowish tint.
  • Form: Liquid oil, easy to pour and apply.
  • No Additives: Free from added fragrances, dyes, or preservatives.
  • Moisturizing: Hydrates and nourishes dry skin without clogging pores.
  • Packaging: Comes in a bottle with a secure, easy-to-use cap.
  • Cruelty-Free: Not tested on animals.
  • Vegan: Made from plant-based ingredients, suitable for vegan users.
  • Storage: Store in a cool, dry place away from direct sunlight.
  • Shelf Life: Long shelf life when stored properly, typically up to 2 years.

FAQ

You can apply this product to your face and body after cleansing. Its lightweight texture makes it great for hydrating dry skin without feeling greasy. Just massage a small amount into the skin, focusing on areas that need extra moisture, like elbows or knees.

Yes, this product is excellent for hair care. You can use it as a pre-shampoo treatment by applying it to the scalp and ends, or as a leave-in treatment for added shine and softness. It works well for all hair types, especially dry or damaged hair.

This product is generally well-tolerated by most skin types, but if you have very sensitive skin, it's a good idea to do a patch test first. It's made from pure fractionated coconut oil, which is known for its non-irritating properties.

No, this fractionated coconut oil does not contain any SPF protection. It is intended primarily for hydration and nourishment, not for sun protection. For sun protection, consider using a dedicated sunscreen product.

This oil has a lightweight, non-greasy texture that absorbs quickly into the skin. It won't leave a sticky or oily residue, making it perfect for use on both skin and hair without weighing them down.

The fragrance is subtle and lasts for a short time after application. If you're looking for a product with long-lasting scent, this oil may not be the best option, as the tropical coconut fragrance fades relatively quickly.

Yes, you can use this product on your face, especially if you have dry skin. However, if you have oily or acne-prone skin, you may want to avoid applying it directly to the face or limit its use to certain areas.

A small amount of this oil goes a long way. For skin, a few drops are typically enough to hydrate and moisturize dry areas. For hair, use a small amount on the ends or as a pre-shampoo treatment. Always start with a little and add more if needed.

Yes, you can layer this coconut oil with other skincare products. It works well with most serums, creams, and lotions, as long as you apply the oil last to lock in moisture. Be sure to let each product absorb before applying the next one.

While this product is great for dry hair and scalp, it might be too rich for oily hair types. If you have an oily scalp, it's best to apply the oil only to the hair ends, avoiding the roots to prevent excess greasiness.