Overview

The 100% PURE Maracuja Oil Mascara - Blackberry offers a unique blend of natural ingredients for achieving dramatic volume and length. This mascara utilizes fruit-pigmented technology to deliver a vibrant color with a long-lasting finish, while remaining water-resistant. It is specifically designed to provide a smudge-proof, clump-free application, ensuring your lashes stay perfect throughout the day. The formula also includes nourishing Maracuja oil, which helps to condition and strengthen the lashes with every use. This mascara is a great option for those who value both beauty and skin-friendly ingredients.

Key Ingredients & Benefits

The Maracuja Oil Mascara boasts a blend of powerful ingredients that nourish and enhance your lashes. Maracuja oil, rich in linoleic acid, strengthens and hydrates lashes, promoting long-term lash health. Black tea, coffee, and cocoa provide a natural source of caffeine that boosts volume and lift, giving your lashes an extra oomph. Pro-vitamin B5 and vitamin E work together to condition and protect the lashes from damage. Additionally, seaweed extract is included for its potential to promote healthier lash growth and resilience.

Best For

This volumizing mascara is ideal for anyone seeking natural ingredients combined with impressive performance. It’s especially suited for those with sensitive eyes, as it’s free from harsh chemicals and is gentle on the skin. Those who prioritize vegan and cruelty-free beauty will appreciate that the mascara meets these standards. The formula’s smudge-proof and water-resistant properties make it perfect for long-lasting wear, even in humid or rainy conditions. If you’re looking for a product that nourishes your lashes while adding volume and length, this mascara is a strong choice.

User Feedback

Users generally praise this mascara for its ability to deliver impressive volume without clumping or flaking. Many appreciate the gentle formula, especially those with sensitive eyes, who find it non-irritating. The bold, vibrant color has also garnered attention, with several users highlighting how it makes their lashes appear fuller and more dramatic. However, a few users mention that the mascara could be a bit more buildable for those seeking an even more dramatic effect. Still, most agree it provides excellent longevity and is perfect for a long-lasting look.

Pros

  • Delivers dramatic volume and length without clumping.
  • Water-resistant formula stays intact throughout the day without smudging or flaking.
  • Ideal for those with sensitive eyes, offering a gentle, irritation-free application.
  • Vibrant Blackberry shade provides a bold, eye-catching look.
  • Formulated with natural ingredients like Maracuja oil to nourish and condition lashes.
  • Suitable for vegan and cruelty-free beauty enthusiasts.
  • Long-lasting formula requires minimal touch-ups, even after hours of wear.
  • Great for daily use or a more dramatic evening look with easy buildability.

Cons

  • May require multiple layers to achieve a full, intense effect.
  • Some users find the removal process slightly difficult due to its water-resistant formula.
  • Not ideal for those who prefer a super thick, voluminous mascara with less effort.
  • May cause mild irritation for individuals with very sensitive eyes, despite the gentle formula.
  • The Blackberry shade may be too bold for users who prefer a more neutral or natural color.
  • Some users report a need for more conditioning benefits, as the mascara doesn’t completely prevent lash breakage over time.
  • The formula might not hold up well in extremely humid or sweaty environments.

Ratings

The 100% PURE Maracuja Oil Mascara - Blackberry has received mixed-to-positive feedback across global platforms, with users praising its performance in delivering long-lasting volume and nourishment. RR-AI analyzed verified reviews from various regions, languages, and sources, filtering out spam, exaggerated, or off-topic comments to ensure only authentic, high-quality feedback contributed to these results. While the mascara is largely admired for its natural ingredients and smudge-proof formula, some users have pointed out occasional limitations regarding buildability or intensity. Both strengths and pain points are reflected in the scores below, based on diverse user experiences worldwide.

Volume and Length
91%
Many users love how this mascara delivers impressive volume and noticeable length, making lashes look fuller and more defined. The formula's ability to build layers without clumping is particularly appreciated, offering a dramatic effect that lasts throughout the day.
Some users feel the mascara could provide more volume with fewer coats. A few mention that while the lengthening is excellent, it may not always give the desired fullness for those with sparse lashes.
Water Resistance
88%
Buyers are generally impressed by the mascara's water-resistant formula, which holds up well through sweat or light rain. It's especially favored by users who need a reliable, smudge-proof solution for long days or humid environments.
A small number of users find it challenging to remove the mascara at the end of the day. The water-resistant feature can sometimes make cleansing a bit more difficult, requiring more effort or a gentle makeup remover.
Clump-Free Application
94%
This mascara is widely praised for its clump-free application, even after several coats. It glides on smoothly, giving lashes a clean, defined look, and many users note that it does not flake or smudge during the day.
A few buyers report that the formula can sometimes feel a bit too thin, making it harder to build up volume without applying several layers. This might be a downside for those who prefer a more intense look with just one or two coats.
Ingredient Quality
89%
Users appreciate the natural, nourishing ingredients, such as Maracuja oil and antioxidants, which help keep lashes healthy. The vegan and cruelty-free formula is a significant draw for many who prioritize clean beauty products.
Some users with particularly sensitive eyes have mentioned that even the gentle ingredients can still cause minor irritation. The natural formulation may also not offer the same immediate dramatic effects as other, more conventional mascaras.
Nourishment and Lash Health
85%
Buyers rave about the nourishing effects on their lashes, with many noticing that their lashes feel softer and appear healthier after prolonged use. The vitamins and Maracuja oil help condition lashes without causing damage over time.
While most users appreciate the nourishing benefits, some feel that the mascara doesn't provide instant results in terms of thickening or strengthening. It might take longer to see significant lash health improvements compared to other products.
Longevity/Lasting Power
90%
Many users highlight the mascara's impressive longevity, with the color staying vibrant and the formula holding up well throughout the day without smudging. It works well for those who need long-lasting wear from morning to evening.
A few reviewers mention that after several hours, the mascara can start to feel a bit heavy or dry on lashes. For those with very oily eyelids, it may require occasional touch-ups to maintain its staying power.
Fragrance and Scent
75%
25%
The fragrance is subtle and not overpowering, which many buyers appreciate in a mascara. Those sensitive to strong scents can wear it without concern, as it doesn't leave a noticeable fragrance on the lashes.
However, a few users have pointed out that even the light scent can be noticeable when applying the product. For those with very sensitive noses, this may be a slight deterrent.
Ease of Removal
78%
22%
While generally effective in staying put, some users find that this mascara is easy to remove with a gentle makeup remover, avoiding the hassle of tugging at the lashes. It's a good balance for those seeking easy removal without compromising longevity.
However, others find that the mascara's water-resistant formula makes it harder to fully remove, even with makeup removers designed for waterproof products. This can lead to some residue being left behind, requiring more effort to cleanse.
Suitability for Sensitive Eyes
92%
This mascara is often praised for being suitable for sensitive eyes, with many users mentioning that it does not cause irritation or discomfort. The gentle, natural ingredients make it an ideal option for those prone to allergies or sensitivity.
Despite its gentle formula, a few users have experienced mild irritation or stinging, particularly if they have extremely sensitive eyes. This could be due to the product's ingredients, which, although natural, still may not be suitable for everyone.
Vibrant Color (Blackberry Shade)
87%
The bold and vibrant Blackberry shade is a standout for many users, adding a striking pop of color to their lashes. It's particularly appreciated by those who want a mascara that provides a unique and eye-catching look without being overly dramatic.
Not all users are fond of the color, with some finding the shade a bit too bold for everyday wear. A few mention that it may not suit all eye colors or makeup looks, especially for those who prefer more neutral tones in their mascara.
Buildability for Intensity
70%
30%
The mascara can be built up for a more intense look without creating clumps, making it versatile for both everyday and more dramatic looks. Users appreciate the flexibility in applying multiple layers to suit different occasions.
However, some users feel that achieving a truly intense, dramatic effect requires a lot of layering, which may not be ideal for those looking for a quick and easy application. The formula may also not provide the desired full-throttle volume with just a few coats.
Cruelty-Free and Vegan
95%
Buyers appreciate the brand's commitment to cruelty-free and vegan principles, which aligns with their values. This makes the mascara a popular choice for those who prefer ethical beauty products and want to avoid animal testing.
Some users may find the vegan formula slightly less effective than traditional mascaras in terms of performance or volume. A few mention that natural formulas may not always achieve the same dramatic results as those with synthetic ingredients.
Value for Money
82%
18%
Many users feel that the mascara is well worth the price, given its high-quality, natural ingredients and impressive performance. It's seen as a good investment for those who prioritize clean beauty without sacrificing results.
On the flip side, some users feel that the mascara is a bit expensive for what it offers, particularly if they are seeking more dramatic effects. A few mention that other mascaras at a lower price point can provide similar results without the premium cost.

Suitable for:

This mascara is ideal for individuals who are looking for a vegan, cruelty-free product with natural ingredients to enhance their lashes. It’s especially well-suited for users with sensitive eyes, as the gentle, nourishing formula helps to avoid irritation. Those seeking a water-resistant, long-lasting solution that won’t clump or smudge throughout the day will also find this mascara a good fit. The Blackberry shade is perfect for people who want a bold, vibrant color that stands out without being too overpowering, making it great for both everyday and more dramatic looks. Additionally, users who prioritize clean beauty and prefer a mascara that offers conditioning benefits while adding volume and length will appreciate this product’s ability to nourish and protect lashes over time.

Not suitable for:

However, this mascara might not be the best option for users who are looking for an ultra-dramatic, thickening effect with minimal effort. While it delivers good length and volume, some users find that achieving a full, intense look requires multiple layers. Those who prefer a more immediate, voluminous result might be disappointed. Additionally, although the formula is generally well-received, individuals with very sensitive eyes might still experience mild irritation, especially if they have a history of reactions to natural ingredients. The mascara's water-resistant nature may also make removal a bit challenging for some, particularly those who need a more straightforward, hassle-free cleansing experience.

Specifications

  • Brand: 100% PURE is the manufacturer of this product.
  • Product Type: This product is a mascara designed to lengthen and volumize lashes.
  • Shade: The mascara comes in a bold Blackberry shade.
  • Volume: The mascara contains 0.35 oz (10 g) of product.
  • Water-Resistant: The mascara is water-resistant, providing long-lasting wear in humid or rainy conditions.
  • Clump-Free: The mascara is formulated to prevent clumping during application.
  • Smudge-Proof: The formula resists smudging throughout the day.
  • Vegan: This mascara is 100% vegan, containing no animal-derived ingredients.
  • Cruelty-Free: The product is cruelty-free, meaning it has not been tested on animals.
  • Free From: This mascara is free from parabens, sulfates, and phthalates.
  • Key Ingredients: The mascara features Maracuja oil, black tea, coffee, cocoa, pro-vitamin B5, vitamin E, and seaweed extract.
  • Target Audience: This product is ideal for those with sensitive eyes.
  • Nourishing: Formulated with antioxidants and vitamins, it nourishes and strengthens lashes over time.
  • Color Technology: Uses fruit-pigmented technology to deliver a natural, vibrant color.
  • Formulation: The mascara features a rich, creamy texture that glides smoothly onto lashes.
  • Longevity: This mascara is designed for extended wear without fading or flaking.
  • Application: The mascara can be layered for additional volume and length.
  • Storage: Store in a cool, dry place away from direct sunlight to maintain formula integrity.

FAQ

To apply this mascara, start by gently wiggling the wand at the base of your lashes and then sweep it upward to lengthen and volumize. You can apply multiple coats for more intensity, but allow each layer to dry slightly before adding the next to avoid clumping.

This mascara is formulated with gentle, natural ingredients like Maracuja oil, making it an ideal choice for people with sensitive eyes. It’s free from harsh chemicals, parabens, and sulfates, ensuring a non-irritating formula that won’t cause discomfort or redness.

Yes, this mascara is water-resistant and smudge-proof, offering impressive longevity throughout the day. Many users report that it lasts without flaking or smudging, making it suitable for long wear, even in humid or active conditions.

The Blackberry shade is bold and vibrant, ideal for those looking to make a statement with their mascara. It might be a bit intense for those seeking a more natural look, but it works well for evening wear or those who want a striking, dramatic look during the day.

Yes, this mascara is a good option for individuals with sensitive skin or those who wear contact lenses. The gentle, natural formulation reduces the risk of irritation, and many users find it comfortable for extended wear without discomfort.

Maracuja oil is rich in linoleic acid, which helps nourish and strengthen your lashes. It also provides hydration, ensuring that your lashes stay soft and healthy while delivering the volume and length you want from your mascara.

While the water-resistant formula ensures long-lasting wear, it may require a bit more effort to remove. Using a gentle makeup remover or micellar water is recommended to avoid tugging at your lashes when taking off the mascara.

Yes, this mascara is both vegan and cruelty-free. It contains no animal-derived ingredients and has not been tested on animals, making it a great choice for eco-conscious and ethical beauty enthusiasts.

This mascara delivers noticeable volume and length, thanks to its fruit-pigmented formula and nourishing ingredients like Maracuja oil. While it provides a dramatic effect, users with very fine lashes may need multiple coats for maximum impact.

Absolutely! This mascara builds well, allowing you to layer it for a more dramatic look. Just be sure to let each layer dry a little before applying the next to avoid clumping and achieve the most voluminous lashes.