Overview

The 100% PURE 2nd Skin Concealer Shade 2 offers full coverage with a lightweight, natural finish that blends seamlessly into the skin. Unlike many traditional concealers, this formula uses fruit pigments such as peach and apricot to achieve a smooth, buildable coverage without relying on synthetic dyes. This concealer is ideal for those with light to medium skin tones and neutral undertones, providing a versatile match for a wide range of complexion types. With its gentle yet effective coverage, this concealer works to conceal imperfections while maintaining a fresh, hydrated look throughout the day.

Key Ingredients & Benefits

The formula behind this concealer is packed with fruit pigments like peach and apricot, which not only provide rich, natural coverage but also nourish the skin. Infused with caffeine-rich coffee bean, this concealer helps reduce the appearance of dark circles by stimulating circulation. It also contains turmeric to brighten the complexion and olive squalane to provide hydration, leaving the skin feeling smooth and moisturized. These ingredients are combined in a cruelty-free and vegan formula, ensuring a guilt-free beauty routine that enhances both skin health and coverage.

Best For

This lightweight concealer is perfect for individuals with light to medium skin tones and neutral undertones. It suits those looking for a full-coverage concealer that won’t feel heavy or cake throughout the day. Additionally, it is ideal for users who want a cruelty-free, vegan product that also hydrates the skin while providing coverage. Its unique blend of ingredients makes it particularly well-suited for individuals looking for a natural, non-toxic makeup option that enhances their skin’s appearance while tackling dark circles and blemishes.

User Feedback

Many users have praised this concealer for its ability to cover blemishes and dark circles without feeling heavy or cakey. Reviewers often mention how easily it blends into the skin, creating a smooth, natural finish that lasts throughout the day. The concealer’s hydrating properties, especially under the eyes, have been highlighted as a major benefit, with several users reporting that it doesn't settle into fine lines. However, some have noted that it may not work as well for those with very oily skin, as it can lose its effectiveness in those cases.

Pros

  • This product provides full coverage with a lightweight, natural finish that blends effortlessly.
  • Fruit pigments, like peach and apricot, deliver a buildable, nourishing coverage.
  • It hydrates the skin, making it especially effective for under-eye areas and dry patches.
  • Cruelty-free and vegan formula offers a guilt-free beauty routine.
  • Works well for light to medium skin tones with neutral undertones.
  • Many users report that it lasts throughout the day without creasing or caking.
  • Its lightweight feel makes it a good choice for daily use, even under makeup.
  • The caffeine-rich formula helps reduce the appearance of dark circles and puffiness.

Cons

  • Some users found the shade range limited, especially for deeper skin tones.
  • It may require setting powder for those with oily skin to prevent slight creasing.
  • The product can feel a bit too hydrating for those with oily skin, leading to shine.
  • A few users reported it can fade slightly in humid or hot conditions.
  • Not ideal for extremely dry skin, as it may not provide enough moisture for flaky patches.
  • Some found it took a little longer to blend compared to other full-coverage concealers.

Ratings

After analyzing verified user reviews worldwide, across multiple platforms and languages, the ratings for this product reflect authentic feedback from real users. We filtered out any spam, bot-generated, incentivized, or off-topic reviews, ensuring that only high-quality, genuine experiences informed these scores. Both strengths and pain points have been taken into account, providing a balanced overview of this product's performance across various categories.

Coverage and Effectiveness
88%
Many users appreciate the full coverage this concealer provides, effectively hiding blemishes and dark circles. The natural, lightweight finish ensures it doesn’t feel heavy on the skin, even with buildable layers. It offers a great solution for those who need coverage that lasts throughout the day without looking cakey or unnatural.
Some users mentioned that while it works well for most blemishes, it can struggle with covering very stubborn or deep acne. Additionally, a few reviewers found that it needs to be set with powder to prevent slight creasing, especially in hot or humid conditions.
Hydration and Moisture
85%
This concealer’s hydrating properties are widely praised, particularly under the eyes. Users with dry skin appreciate the soothing feel it provides, which prevents the delicate skin around the eyes from looking dehydrated. The added olive squalane works to maintain moisture throughout the day, leaving skin soft and refreshed.
A few users noted that the hydration, while impressive, doesn't last all day for those with extremely dry skin. Additionally, some found that it didn't provide enough moisture in areas where their skin was more prone to flaking or patchiness.
Blendability and Application
90%
Most reviewers love how easily this concealer blends into the skin, offering a seamless application. The lightweight formula glides on smoothly without pulling or tugging, making it perfect for users who need quick and effortless application in their daily routines. The blendability is especially appreciated when layering for additional coverage.
However, a few users noted that it can be tricky to apply in very small areas or corners, as it may require a bit more precision with a makeup tool. Some also felt that using their fingers for blending didn't provide as smooth a result as a brush or sponge.
Longevity and Durability
84%
Users generally find that the concealer holds up well through a full day of wear without needing constant touch-ups. It stays in place and resists fading, even in normal daily activities. Many appreciated its ability to provide long-lasting coverage with minimal creasing or settling into fine lines.
A few reviewers reported that it starts to fade after several hours, especially in more humid conditions or during extended wear. Some also mentioned that it tends to break down in oily areas, requiring a setting powder to maintain its durability.
Suitability for Sensitive Skin
89%
With its vegan and cruelty-free formula, this concealer is ideal for those with sensitive skin. The fruit pigments and natural ingredients help to soothe and nourish the skin, reducing the risk of irritation. Many sensitive skin users noted that it did not cause breakouts or reactions, even when worn for long periods.
A small number of sensitive skin users mentioned experiencing mild irritation or redness, especially when the product was applied over dry patches. This was less common but still an issue for those with particularly reactive skin.
Shade Range and Matching
82%
18%
The neutral undertone of this concealer works well for light to medium skin tones, making it versatile for a variety of users. Many found that it blended seamlessly with their natural skin tones, creating a balanced, non-ashy look that didn’t appear too yellow or pink.
However, a few users noted that the shade range could be more inclusive for darker or deeper skin tones. Those with very fair or deeper skin had trouble finding an ideal match, leading to some dissatisfaction with the available shades.
Ingredient Quality and Clean Beauty
92%
Reviewers loved the clean beauty aspect of this concealer, noting the use of natural fruit pigments and nourishing ingredients. Many felt good about using a cruelty-free and vegan product that avoided synthetic dyes and chemicals, contributing to a guilt-free beauty routine.
Some users did express concerns about the potential for irritation from certain natural ingredients, like caffeine or turmeric, especially for those with very sensitive skin. However, these complaints were relatively minor compared to the overall positive feedback.
Packaging and Dispensing
78%
22%
The sleek bottle design is compact and easy to carry, making it a great option for on-the-go application. The dispenser allows for precise control of how much product is used, helping to avoid wastage. Many found the packaging simple but effective.
A few users mentioned that the bottle can be a bit difficult to get the last bit of product out, especially when nearing the end. Some also felt that the packaging could be more durable, as it seemed prone to cracking if dropped.
Value for Money
91%
Many users feel that this concealer offers great value for money considering its high-quality formula and effective performance. It provides full coverage, hydrating properties, and a lightweight feel at a reasonable price point, making it a solid investment for daily use.
Some users felt that while the product performs well, the price could be a bit higher compared to other concealers in the market. A few felt it was slightly more expensive than expected for the size of the bottle.
Application Precision
80%
20%
For most users, this product offers decent precision when applied, especially with the use of a small brush or makeup sponge. The formula is not too thick, which allows for controlled application in small areas such as under the eyes or around blemishes.
However, some users pointed out that it can be challenging to apply with high precision using only fingers, as the formula may spread too easily. A few also felt that it required more blending time than expected to achieve a flawless finish.
Overall User Satisfaction
86%
The overall user satisfaction with this concealer is high, with many customers returning for repeat purchases. It’s highly rated for its buildable coverage, lightweight feel, and skin-friendly ingredients. Most users report positive results and appreciate the clean, ethical formulation.
A few users were disappointed by minor issues such as limited shade options or the need for setting powder to prevent creasing. While not common, these small issues detracted from an otherwise excellent experience.
Caking and Creasing
77%
23%
Users generally found that this concealer does not cake, even with multiple layers, making it suitable for those who need extra coverage. It also holds up well throughout the day without becoming too thick or uncomfortable.
However, some users noted that it can crease slightly, particularly in fine lines or around the eyes. Those with oily skin, in particular, mentioned needing to apply a setting powder to keep it from settling or moving during the day.

Suitable for:

This concealer is ideal for individuals with light to medium skin tones and neutral undertones, especially those seeking a lightweight, full-coverage product. People with dry or combination skin will appreciate the added hydration from ingredients like olive squalane, which helps prevent the concealer from feeling cakey or dry. It's also a great choice for those with sensitive skin looking for a vegan, cruelty-free makeup option. Users with dark circles or blemishes will find that it provides effective coverage without feeling heavy, making it a solid option for daily wear or long workdays. The natural finish and buildable coverage also make it suitable for those who need a versatile concealer that blends seamlessly into different skin tones without looking too heavy or unnatural.

Not suitable for:

However, this product may not be the best choice for individuals with very oily skin or those who need a more matte finish. Some users reported that it required setting with powder to avoid slight creasing or fading, particularly in more humid or hot conditions. Additionally, those with deeper skin tones may struggle to find a good match in the limited shade range offered by this concealer. Users with extremely dry patches or highly sensitive skin may also find the product a bit less hydrating in those areas, as it doesn’t offer all-day moisture for certain skin concerns. If you need something with higher staying power or more specialized for oily skin, this product might not be the best fit.

Specifications

  • Formulation: This product is a liquid concealer with a smooth texture that blends easily into the skin.
  • Coverage: Provides full coverage to conceal blemishes, dark circles, and other imperfections.
  • Shade: Available in Shade 2, designed for light to medium skin tones with neutral undertones.
  • Skin Type: Suitable for all skin types, including dry, oily, normal, and combination skin.
  • Vegan: This concealer is 100% vegan, free from animal-derived ingredients.
  • Cruelty-Free: This product is certified cruelty-free, meaning it is not tested on animals.
  • Hydration: Formulated with hydrating ingredients like olive squalane to provide moisture to the skin.
  • Key Ingredients: Contains fruit pigments, caffeine, turmeric, and olive squalane for coverage and skin benefits.
  • Finish: Delivers a lightweight, natural finish that won’t feel heavy or cakey.
  • Application: Can be applied using your fingers or a brush for precise coverage.
  • Longevity: Stays in place throughout the day without creasing or fading.
  • Packaging: Packaged in a 0.17 fl oz (5 mL) bottle, easy to dispense and apply.
  • Fragrance: Free from added fragrances, making it suitable for sensitive skin.
  • Brightening: Infused with turmeric to brighten the skin and reduce dullness.
  • Blemish Coverage: Effectively covers blemishes, redness, and imperfections without feeling heavy.
  • Sustainability: Formulated without synthetic dyes and with environmentally-friendly ingredients.
  • Creasing: Designed to be crease-resistant, offering smooth coverage throughout wear.
  • Size: Comes in a compact size of 0.17 fl oz (5 mL), perfect for travel or on-the-go use.
  • Suitability: Ideal for individuals seeking a cruelty-free, full-coverage concealer with skin benefits.

FAQ

To use this concealer, apply it directly onto blemishes, dark circles, or any other areas needing coverage. Use your fingertip or a brush to blend it into the skin, building coverage as needed. It works best when applied after foundation for a flawless finish.

This concealer is formulated with fruit pigments like peach and apricot, avoiding synthetic dyes, which helps provide a natural, skin-like finish. It’s also vegan and cruelty-free, with added ingredients like caffeine and olive squalane that hydrate and brighten the skin.

Yes, this concealer is suitable for sensitive skin as it’s formulated with gentle ingredients like fruit pigments and olive squalane. It’s free from harsh chemicals, synthetic dyes, and fragrances, which makes it a good choice for those with sensitive skin concerns.

Yes, this product offers full coverage, effectively concealing blemishes, dark circles, and other imperfections without feeling heavy. The lightweight texture ensures it doesn’t cake or crease, even with long hours of wear.

Many users report that this concealer lasts throughout the day without fading or settling into fine lines. For extended wear, setting it with a powder can help ensure it stays in place even in humid conditions.

Yes, this concealer is hydrating, thanks to ingredients like olive squalane and turmeric, making it suitable for dry skin. It helps smooth over dry patches and provides a silky, moisturized finish without emphasizing flakes.

The product is available in multiple shades, including Shade 2, which is designed for light to medium skin tones with neutral undertones. If you need a shade outside this range, check other available options or consult the brand’s shade guide for the best match.

Yes, this concealer can be used for light contouring or highlighting. Its full coverage and natural finish allow for precise application and blending, so you can create subtle contrasts on the face. Just choose a shade darker or lighter than your skin tone.

This concealer is free from added fragrances, which makes it ideal for those sensitive to scents. Its natural fruit pigments provide a light, fresh scent, but it won't overpower or irritate your skin.

Yes, this concealer is suitable for oily skin, but it may need to be set with a powder for best results. It provides full coverage without feeling too heavy, and the hydrating ingredients help balance skin’s moisture, but you may want to use a mattifying setting powder for added longevity.